We are a Global Partner of Sabre Hospitality Solutions
Targeted Advertising, Precise Execution, Immediate Results. . .
With over 61% of hotel transactions referred by search, being found in Search Engine results is now more important than ever. Participating in Sponsored Search ads is an effective medium to secure immediate site visibility, build brand awareness, leverage promotions, generate revenue, and supplement organic Search Engine Optimization.
Hotel Commerce Solutions develops highly targeted Pay-Per-Click Advertising campaigns to meet both long and short term revenue goals. Whether the objective is to generate direct bookings for last minute availability, build brand awareness or support business during your low season, Hotel Commerce Solutions` will a design a campaign to fit your needs and reach your target customers.
HOTEL COMMERCE SOLUTIONS' PAY-PER-CLICK ADVERTISING SOLUTION INCLUDES:
Research, Analysis and Planning
Know your audience - an important but often forgotten step. Our team of specialists first evaluates and identifies the key target markets, selling points, location, feeder markets and seasonality of your property to fully understand goals and objectives. Keyword targets are then researched and selected based on factors including competitive landscape, Search Engine trends, and budget.
Our teams of specialists are Google AdWords Certified Professionals, skilled in setting up and managing campaigns in Google AdWords, Yahoo! Search Marketing and Bing. Your campaign will be set up with geo-targets, budget and visibility in mind. Our services stretch beyond English and the U.S. market with localization and management of multi-language campaigns in the international versions of major Search Engines.
MAINTENANCE AND OPTIMIZATION
In a Quality Score world, your campaign is only as good as its optimization. Our team of specialists develops unique ad copy optimized specifically for each keyword group. These ads lead to customized landing pages designed to increase conversion rates and relevancy in Search Engines. The life of your customized campaign will be monitored on a daily basis. Our team will make adjustments to bids, keywords, ad copy, and targeting to increase click through rates and conversion.